Most coaching starts with a question: what do you want to work on? Pursona™ starts earlier, with who you actually are. A structured psychological assessment that maps your personality, behavioural patterns, and leadership persona before a single coaching conversation begins.
This isn't a read on how you're currently performing as a leader, that's what the Leadership Diagnostic measures. Pursona™ goes underneath performance, to the personality and behavioural wiring that produces it. Different lens, different depth.
Pursona™ is a comprehensive psychometric assessment, not a questionnaire, not a session. It maps who you are across three composite quotients, 14 aptitude skill areas, 10 brain regions, 9 functional competency scores, and 10 personality dimensions, delivered as a 39-page confidential report. Every score is benchmarked against your professional peer group using machine learning. What you receive isn't just self-reflection, it's a calibrated read of where you stand. Coaching built on evidence, not assumption.
Pursona™ is also the entry point for Purgeon™, a structured coaching engagement built entirely around your profile. Every Purgeon™ engagement begins with the Pursona™ assessment, so when the coaching work starts, there is no guesswork about where to focus.
Intelligence Quotient, Physical Quotient, and Social Quotient mapped as a composite 360° profile, three dimensions of who you are, scored and interpreted together.
Assessed across 14 dimensions, analytical thinking, emotional intelligence, leadership, creativity, communication, self-motivation, and more, each benchmarked against your professional peer group using ML algorithms.
Your results are mapped to 10 specific brain regions, Frontal Lobe, Broca's Area, Temporal Lobe, and seven more, showing where your cognitive and behavioural strengths are neurologically anchored.
Nine workplace-specific competencies scored: Decision Making, Leading & Influencing, Managing Conflict, Performance Management, Effective Communication, and four more, anchored in your professional context.
Ten bipolar personality dimensions, Conventional/Enterprising, Intuitive/Analytical, Reserved/Sociable, and seven more, described in precise narrative language that maps to how you actually think, decide, and lead.
The report closes with a specific development plan, rated courses and practical interventions for each strength and improvement area. Not just a diagnosis. A direction.
No self-serve checkout, no automated portal, not yet. Here's exactly what happens, step by step, from the moment you decide to take the assessment to the moment you know what comes next.
Share your first name, last name, mobile number, email address, and pincode/zipcode. This is what we use to set up your assessment account.
A one-time payment to unlock your assessment, via a secure Cashfree payment link.
Pay ₹799 →Our team manually activates your assessment on cct.purclive.in within 24 hours of payment. You'll receive your login details by email.
Log in and complete the assessment online, at your own pace. Your 39-page personalised report is generated automatically once you finish.
A complimentary 45-minute session where Dr. Vivek walks you through your report in detail, what it means, and what it suggests.
Book on Calendly →Based on the discovery conversation, move into Purgeon™ (8 or 12 weeks of structured coaching) or The Psychology of Pause™, whichever fits what came up.
Submit your details to get started, or book a discovery call first if you'd like to talk it through with Dr. Vivek before you begin.
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Dr. Vivek S.